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R E A D O N L I N E
45
T
here's always room
for improvement.
It may have been
a while since a
parent, teacher,
mentor or Jedi
master has uttered those words
around you, but regardless of
the length of time, that adage's
messaging holds true.
Reasons to further one's education
will vary from person to person.
To succeed in the fl ower industry,
one must know more than the
names of fl owers and plants
and how to care for them.
It's important to also possess
business management knowledge
and an understanding of good
fl oral design—at the minimum.
Whether you are a fresh-from-
school grad, a new-to-the-fl ower-
industry hire, an experienced
worker/manager or a
curmudgeonly or always-in-a-
good-mood owner, there are many
reasons to consider continuing
one's educational journey.
Increasing Income: For the
less experienced, gaining more
knowledge can qualify one for
industry jobs that pay more. For
those who own and run fl ower
businesses, continuing your
education can inspire new ideas
and concepts that may bring in
new customers or increased sales.
You can teach an old dog new
tricks, no matter what anyone says.
Increasing Qualifi cations:
Acquiring greater knowledge can
obviously result in increasing one's
income, but for those in manage-
ment, it can also result in increasing
company income. Many a fl oral
designer has acquired national
and international industry-related
professional education certifi ca-
tions—such as CFD, AIFD, PFCI
and EMC, to name a few—in
addition to state and other
accreditations. ese certifi cations
are certainly a sign of accomplish-
ment and garner respect within
the fl ower industry, but do regular
fl ower-purchasing customers know
or care about your accreditations?
