Presenting

floral industry champions! 2022 FUNDRAISING CAMPAIGN Held V ir tually Bet ween Monday, May 16t h – Thursday, June 30t h Your donation to AFE helps increase funding to support: Meet the American Floral Endowment F lorists' Review would like to give a shout-out to an important industry organization. The American Floral Endowment (AFE) is the floral industry's leading nonprofit charitable organization that supports growth through funding innovative research, providing education for industry members through grants, and supporting the next generation with scholarships and internship opportunities. Through industry contributions - which are tax deductible by the way - they fund important floral industry programs that advance the floral industry and support the next generation. Without AFE, this just wouldn't happen. Florists' Review is a proud supporter of AFE and has partnered with them to provide care and handling tips like the Tips for Potted Plants in last month's Issue and houseplant purchasing trends in this issue. The AFE 2022 Annual Fundraising Campaign is kicking off, and we hope you'll consider supporting these important programs with a tax-deductible contribution! No donation is too small. Invest in the future of floral by joining the American Floral Endowment's 2022 Fundraising Campaign. This fully virtual campaign will continue to increase annual support for important research, education, and other floriculture programs. You can make a difference today! • Research to produce healthier, longer- lasting flowers and plants • Scholarships and Internships to recruit tomorrow's leaders and provide hands- on training for the next generation • Educational Grants to provide learning opportunities and knowledge to all industry members • Industry Resources to recruit and retain top talent, including a floral career center, resources to help train your employees, and more. Every dollar makes an impact! endowment.org/funding-the-future Invest in the future of floriculture with a donation by June 30th All donations to AFE are fully tax-deductible. DONATE floral industry champions! 2022 FUNDRAISING CAMPAIGN Held V ir tually Bet ween Monday, May 16t h – Thursday, June 30t h Your donation to AFE helps increase funding to support: Meet the American Floral Endowment F lorists' Review would like to give a shout-out to an important industry organization. The American Floral Endowment (AFE) is the floral industry's leading nonprofit charitable organization that supports growth through funding innovative research, providing education for industry members through grants, and supporting the next generation with scholarships and internship opportunities. Through industry contributions - which are tax deductible by the way - they fund important floral industry programs that advance the floral industry and support the next generation. Without AFE, this just wouldn't happen. Florists' Review is a proud supporter of AFE and has partnered with them to provide care and handling tips like the Tips for Potted Plants in last month's Issue and houseplant purchasing trends in this issue. The AFE 2022 Annual Fundraising Campaign is kicking off, and we hope you'll consider supporting these important programs with a tax-deductible contribution! No donation is too small. Invest in the future of floral by joining the American Floral Endowment's 2022 Fundraising Campaign. This fully virtual campaign will continue to increase annual support for important research, education, and other floriculture programs. You can make a difference today! • Research to produce healthier, longer- lasting flowers and plants • Scholarships and Internships to recruit tomorrow's leaders and provide hands- on training for the next generation • Educational Grants to provide learning opportunities and knowledge to all industry members • Industry Resources to recruit and retain top talent, including a floral career center, resources to help train your employees, and more. Every dollar makes an impact! endowment.org/funding-the-future Invest in the future of floriculture with a donation by June 30th All donations to AFE are fully tax-deductible. DONATE floral industry champions! 2022 FUNDRAISING CAMPAIGN Held V ir tually Bet ween Monday, May 16t h – Thursday, June 30t h Your donation to AFE helps increase funding to support: Meet the American Floral Endowment F lorists' Review would like to give a shout-out to an important industry organization. The American Floral Endowment (AFE) is the floral industry's leading nonprofit charitable organization that supports growth through funding innovative research, providing education for industry members through grants, and supporting the next generation with scholarships and internship opportunities. Through industry contributions - which are tax deductible by the way - they fund important floral industry programs that advance the floral industry and support the next generation. Without AFE, this just wouldn't happen. Florists' Review is a proud supporter of AFE and has partnered with them to provide care and handling tips like the Tips for Potted Plants in last month's Issue and houseplant purchasing trends in this issue. The AFE 2022 Annual Fundraising Campaign is kicking off, and we hope you'll consider supporting these important programs with a tax-deductible contribution! No donation is too small. Invest in the future of floral by joining the American Floral Endowment's 2022 Fundraising Campaign. This fully virtual campaign will continue to increase annual support for important research, education, and other floriculture programs. You can make a difference today! • Research to produce healthier, longer- lasting flowers and plants • Scholarships and Internships to recruit tomorrow's leaders and provide hands- on training for the next generation • Educational Grants to provide learning opportunities and knowledge to all industry members • Industry Resources to recruit and retain top talent, including a floral career center, resources to help train your employees, and more. Every dollar makes an impact! endowment.org/funding-the-future Invest in the future of floriculture with a donation by June 30th All donations to AFE are fully tax-deductible. DONATE

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