Business
60
May | 2022
Coordinated by the Floral Marketing
Fund (FMF), the "Consumer Houseplant
Purchasing Report 2021" has been
released. Florists' Review has examined
the 291-page document and, in a
three-part series (May, June and
August issues) will provide an
overview of the report's findings.
e report divided the genre of
houseplants into the following
10 categories:
FLOWERING
NARROW-LEAF FOLIAGE
BROAD-LEAF FOLIAGE
FERNS
INDOOR PALMS
TRAILING/CLIMBING
SUCCULENTS
BROMELIADS
AIR PLANTS/TILLANDSIA
CACTI
e crux of the report was to determine
if COVID-19 affected customers' plant
attitudes, perceptions and purchasing
behaviors in 2021—the answers for
which will, hopefully, provide you
with insight on how you can proceed
with planning and budgeting for
your business.
To be transparent, a total of 1,700 U.S.
individuals passed a screening process—
FR PRESENTS THE FIRST IN OUR EXCLUSIVE
THREE-PART SERIES EXAMINING THE
FLORAL MARKETING FUND'S "CONSUMER
HOUSEPLANT PURCHASING REPORT 2021."
PART 1 OF 3
GROWING THE
HOUSEPLANT
MARKET
PART 1
By Andrew Joseph
