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Business 52 March | 2022 for a vehicle body wrap is important. Because a vehicle has a front, rear and two sides—and even a hood and roof— you need to ensure that your messaging doesn't get lost in translation or misplaced. For reference of how not to do it, watch an old episode of Modern Family (Season 2, Episode 19, "e Musical Man"). Business was good in that episode—only not the type of business wanted. On the Custom Car Wraps website's mock-up page, you can upload your design and logo, add text and then experiment with colors until you are satisfied. You can add color fades, stylish text, save it and share it. A CAPITAL SUGGESTION Capital Wraps (capitalwraps.com) is considered a leader in the field of graphics application and vehicle wrap services in the U.S. It is headquartered in Raleigh, N.C., with additional teams in Maryland, South Carolina, Virginia and Washington D.C. On the company website, under the "Products" section, they list "Vehicle Wraps" and then a sub-menu, "Florist Vehicles." Capital Wraps notes that research shows that "91 percent of people notice words and pictures when passing vehicle wraps." Our opinion is that because our brains are conditioned to see vehicles in solid colors, when presented with graphics, our eyes are drawn to them. What graphics should be on the vehicle wrap? Along with your logo and contact information (website address and phone number), you have to add your business brand. Generally speaking, your business brand is flowers. And this is why you should not use a generic photo but, rather, a professional photo showcasing your flowers or your floral design work. And flower close-ups work very well—an image that shows the freshness, the exoticness or simply the beauty of flowers. On its website, the company states, "Capital Wraps designers can work with your brand and identity to create custom designs that will get you noticed and reflect your flower company. We know how to target your clientele and attract them to your services with effective flower vehicle wraps." While social media is certainly an effective visual means of gathering new customers, note that would-be customers are already peering into the world of floral activities. But, with a properly dressed vehicle, you are bringing the advertising to them in a passive manner, with color, visuals and messaging grabbing their attention.

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