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51 hile word-of-mouth is the ultimate compliment when it comes to advertising your flower shop, there's another more subliminal way to garner new business. You've seen them on the roadways, and sometimes you may have thought to yourself, "Hmm, that looks interesting," and you make a note to check it out later. is is the power of vehicle advertising. Whether it's on a bus, car or transport truck, eye-grabbing graphics and images make you look—and that's the point. It's about making someone look at a vehicle and then to determine just what the business offers. at's what you should be utilizing as you traverse your town making deliveries or even traveling back and forth between home and work. Florists' Review looked at a few companies across the U.S. to gather their views on how a vinyl wrap can get your message across, to gather new customers or to remind previous customers to come back and see you. Although we are going to focus on vehicle vinyl wraps in this article, most vehicle custom wrap businesses will also offer alternate messaging such as magnetic signs, decals and flags (attached to your vehicle window— usually used by folks showing support for a favorite team). Vehicle wraps can be difficult to design because W the design must flow over the vehicle's shape flawlessly. ere are door handles, lights, windows and mirrors, etc. to consider. While many wrap companies will have a "catalog" of designs that can be applied to your vehicle, we suggest that for a truly original look, you design your own original wrap. You could utilize the services of an artist to create a custom design, but most vehicle wrap companies allow you to create your own vehicle mock-up. You already have a creative streak; just as you let it out for your floral designs, release it when designing your vehicle vinyl body wrap advertising. Oh, and just so you know, regardless of the vehicle(s) you want to use as your new advertising medium, these companies can accommodate you. Use the digital capabilities we found at Custom Car Wraps (custom-car-wraps.com), a website that offers a one-stop shop for people looking for vinyl advertising help. Note that this is just one company; there are many others. e point is that you can create your own custom vehicle wrap or decal design mock-up in minutes. When it comes to a vehicle body wrap, the most important portion of the project is the design, which must represent your company, brand and product offerings. Even with that to consider, we advise that you have a design in mind before creating a mock-up—you know, take some time, check out what others in our field are doing, and then come up with your own plan. Don't copy anyone; keep yours original, and keep it you! On the design aspect of the Custom Car Wraps website, there is a "general" offering of vehicles for you to work on. At this stage of the game, you don't need to work on the exact make, model and year of your vehicle. Instead, you want something general to see just how the design you have in mind will actually look when laid out on a vehicle. Doing a mock-up before laying out money

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