6
February 2022
welcome
A
s many florists exhale a sigh of relief that the "Super Bowl of flowers"—Valentine's
Day—is over, we are here to help you with the next biggest holiday, Mother's Day.
It's still a couple of months away, but now is the perfect time to prepare with our
"Mother's Day Survival Kit" article. Another big celebration to prepare for is graduation.
In "Graduation Stars," we share the latest flower trends for graduates this spring.
Also in this issue, we feature Melissa Pack, one of our "Best in Blooms" contest winners,
and we have a whole new contest to unveil with our winner of "Best in Blooms" this month.
For those of you looking to boost your bottom line, we have a helpful article, "Growing
Your Client List." New clients are often expensive to obtain, so the best way to grow is to
cultivate what you already have. While mining for new leads among your current clients,
it's also beneficial to investigate how you can capitalize on the sales you already have.
"Selling More an Just Wedding Flowers" will give you ideas for improving your wedding sales
with innovative add-ons. And don't forget to get your name out on the road with an impressive
van wrap. A moving billboard is well worth the investment; it's a flower shop must-have.
ese are just the highlights of all the innovative and educational information we've compiled
for you to help increase your bottom line. As always, a big thank-you to all our marketing
partners, our fabulous team and our loyal subscribers.
Rose compliments of Alexandra Farms
Kindest regards,
Jules Lewis Gibson
President & Creative Director
Florists' Review Media Group
