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R E A D O N L I N E
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Cash flow is the lifeblood of any business. Aside from taking out a loan or using credit cards, to
have money continuously on hand, you need clients. Whether you're just starting your business
or have been an entrepreneur for years, finding new clients and nurturing repeat clients is an
ongoing process that is crucial to keeping your business above water. I have found that the easiest
way to connect with new and existing clients is to use the G.R.O.W.T.H. technique. You use this
method not only to attract new clients but also to nurture and maintain repeat clients.
There is strength in numbers, and clients often
come from places where people gather
together. You most likely have at least 50
to 100 people with whom you can easily
connect within your extended network.
When you tap into a group of people, they
often start a ripple effect of firsthand referrals.
Word-of-mouth is still the most powerful form
of advertising you cannot buy.
Here is a simple exercise I advise my clients
to do when they're seeking new clients. Think
of anyone and everyone who would be
potentially interested in purchasing flowers
from you. Think of places where there are
groups of like-minded people such as business
networks, professional associations, clubs, your
religious association, neighborhoods, parent
groups, previous collogues, friends and family,
online Facebook groups, etc. Make a list of as
many of these people and groups as you can
think of, and move to the next step.
GATHER
G
