Business
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March | 2022
larger and more flamboyant weddings were again part
of couple's wish lists. However, you can see from the
prepandemic numbers (2016 to 2019) that wedding
dollars had, for the most part, been trending downward.
Although not a staple of every wedding, venue rental
remained the most expensive cost for a wedding—
running at an average of $10,500 in 2019. is and the
following figures were compiled by eKnot.com and
the "Wedding Cost Guide" from WeddingWire.com.
Rings ($5,900) and a photographer and videographer
($4,200) are the next highest wedding expenditures,
which seems interesting: Making a record of the wedding
cost more than 2.6 times as much as a wedding dress
(an average of $1,600)? (To be fair, the $4,200 figure was
for the two items: a photographer, at $2,400, and a
videographer, at $1,800—each of which is still higher
than the average price of a wedding gown.)
Aside from the wedding dress, people at weddings are
usually caught up in the glitz and glamor of the flowers,
particularly the ceremony and reception décor and the
bride's and bridesmaids' bouquets. Flower costs in 2019
averaged $2,000 per wedding.
I DO THAT, TOO
So, $2,000 for wedding flowers sounds like a lot of money
to a layperson, but it also seems low relative to what
flowers bring to the wedding atmosphere. Can you
image a wedding ceremony or reception without flowers?
Pretty plain and even kind of sad. Even if no one pays
much attention to the flower arrangements, everyone
would notice (and talk!) if there were none. Kind of like
with funerals.
For 2020, WeddingWire.com reports that the average cost
of wedding flowers in the U.S. was about $1,500 for small-
to medium-sized weddings and up to $5,000—or more—
for large weddings. But is that all there is?
While those planning weddings—be they the professionals
or the brides or grooms themselves—can always look for
a less expensive venue or even more cost-effective flowers,
florists need not sell themselves short.
Why just sell flowers? (We know you sell more than just
flowers when you sell flowers. We get it.) But are you
maximizing your potential sales opportunities that every
wedding provides?
