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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 55 and graphics are also an alternative to custom car paint jobs." So, how much does it cost to turn your vehicle into a mobile billboard? Well, every company calculates a cost in its own way, but you could use the example that follows to determine an approximate cost in your area. Starfish says there are different variables it examines when determining its cost: ■ The square footage of the vehicle determines how much material is needed for the vehicle to be covered. ■ The type of material typically used by Starfish is a premium 3M vinyl wrap, but in some cases, the use of a different kind of vinyl is necessary. ■ Vehicles with many round curves require more time for installers to ensure the wrap is applied correctly. Vehicles with flat surfaces, such as a box van, take less time to install. ■ The decision to cover your vehicle windows, roof or both also affects the cost. At Starfish, prices for custom window and vehicle graphics start at $250, partial vehicle wraps start at $500 and full vehicle wraps start at $1,500. Depending on how funky you wish your flower delivery vehicle to look, Starfish offers regular vehicle graphic application; partial vehicle wraps (hood, rear and sides but not roof ); full graphic wraps (entire vehicle surface, including side windows); and even the option of utilizing a color change wrap. Which is best? at depends on you. What type of message are you trying to convey and how much money do you want to spend? If money is a concern, let's look at things from a different perspective to try to convince you that you should get a vehicle wrap. If you use your vehicle every day for deliveries or as your main means of transportation to and from work, not having your company's messaging on it is a lost opportunity to further grow your business. We admit that having some signage on your vehicle is better than none at all, but why go halfway? Show your company's true colors and its flair every time your vehicle hits the road—and even when it's parked. You don't have to find a way to discover new customers; let them come to you. Let them see what you are all about— with bold vehicle graphics. A VEHICLE WRAP CAN RECEIVE MORE THAN 3,000 VIEWS PER HOUR ON A BUSY ROAD.

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