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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 53 For those who are interested and can afford multiple changes throughout the year, events or promotions can also be highlighted with vehicle wraps. For most flower businesses, though, we suggest a more general approach without applying specific dates to your messaging. ere is nothing worse than an out-of-date message in your advertising whether it be your on your vehicle, media or social media. It makes it look as though you are not able to keep up. Flower shop delivery vehicles can be on the road all day, but even when parked in front of your shop, in front of someone's home or in your driveway at night, the message will be there for all to see. Capital Wraps notes that "time on the road is valuable marketing time" and that a vinyl wrap on your florist vehicle "is the most effective form of advertising available to your company," noting that the American Trucking Associations cites that 98 percent of in-car audiences notice truck ads. Capital Wraps will work with you to design a wrap for your vehicle, but again, hopefully you will have some graphic concept in mind. And if you're concerned about quality, don't be. Capital Wraps states that all of its wraps can offer a photographic quality output up to 1,200 x 1,200 dpi and that it uses only "premium cast vinyl designed for long-term outdoor applications. In most cases, we use 3M material, fully-warranted from fading under the 3M Performance Warranty." is material is designed for long- term outdoor signage and graphics applications, conforms to non-flat surfaces, is extremely durable and can be finished from matte to high gloss. DO IT LIKE A PRO SpeedPro (speedpro.com) began in 1992 in the Canadian province of Alberta, but today, aside from a singular presence in Winnipeg, Manitoba, the rest of more than 120 other franchised locations are spread out across the U.S. "Our goal is to be considered an extension of each client's marketing team, and we collaborate with partners to determine the right solution for you and your business's end customer," says SpeedPro on its website. (Don't let the term "marketing team" scare you; the company works with companies both large and small.) SpeedPro also provides some great advice about how to care for your vehicle wrap. A vinyl wrap is actually fairly low maintenance, according to SpeedPro, but the company does suggest a few ways to ensure it looks great for a long time. For example, wash your vehicle regularly. Keeping your vinyl wrap clean is about more than increasing its lifespan; it's about looking like you care about beauty. You are selling beauty, and that's what your advertising message and actual physical vehicle appearance should sell. SpeedPro suggests rinsing your vehicle and scrubbing it with a mild non- abrasive alcohol-free detergent. Give it another rinse, and let it air dry or use a microfiber cloth. SpeedPro also TIME ON THE ROAD IS VALUABLE MARKETING TIME

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