12
March | 2022
Feature
en, one day, on the anniversary of my mother's passing,
I walked by a flower shop, and I thought I should go in
and see if they were hiring. I did, and they hired me. I
worked part time for about six months, until I was laid
off. I decided then that I should be doing this for myself;
it just felt right.
Did you start out working from your house and or did
you get studio space?
I started in my garage; I was also renting some studio
space with some other female business owners in similar
industries. en, about a year ago, I renovated my
carport to be a professional studio space.
What percentage of your business is retail versus event?
Ninety percent of the work I do is weddings, and about
10 percent is retail.
What are your plans moving forward?
I'd like to do larger weddings and destination weddings,
in particular. I also have dreams of doing a coffee-table
book. I do some writing, so I'd love to pair my flowers
with my writing. I've done a bit of that on my blog, on my
website, but I want to do more of that moving forward.
What advice do you have for florists just starting out?
In the beginning, I really struggled with comparing
myself to other florists. at can make the work less fun.
We all must learn how to just trust our creative instincts.
Learning to trust your unique eye is really freeing.
What inspires you?
e tragedies in my life have actually inspired and
motivated me. I channel the loss I've experienced
into my work. It's been very healing for me.
The tragedies
in my life have
actually inspired
and motivated
me. I channel
the loss I've
experienced
into my work.
It's been very
healing for me.
Photographer: Alexandra Knight Photography
