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Florists' Review February 2022

Florists' Review Media Group has served the global floral in study for over 124 years.

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6 February 2022 welcome F or 23 years, fl orists across North America have submitted photos of their wedding fl oral design work to Florists' Review's "Picture Perfect Weddings" contest. is year's entries are, without doubt, one of the most impressive collections of breathtaking installations and fl oral artistry we have ever received. Selecting the winners was a challenge. We even added new categories and expanded our "Honorable Mention" section due to the outstanding works submitted! Also in this issue, we help you get ready for prom season with an in-depth article on how to boost your prom sales. Speaking of boosting, the weddings industry has exploded in recent months, so much so that fl orists report in our study with FlowerPowerDaily that FlowerPowerDaily that FlowerPowerDaily they are turning down work in record numbers, choosing instead to focus on quality rather than quantity. Florists are sticking to profi table pricing models and saying "no" to the Instagram bridezillas working with champagne fantasies and beer budgets. e fl oral arches of their dreams cost serious money to create. With supply-chain issues, fl orists must realistically price their product and time. e older I get, the more I understand the importance of pricing your time. It's one of the few things in this world we can't replicate or buy more of, so price accordingly. We may not be able to make more time, but the generational aspect of the fl oral industry gives some a way to expand it a bit. In "Built by Family," we share some inspirational stories of families who have maintained family-owned fl oral businesses for many generations and served as stabilizing forces for the industry. As always, a big "thank you" to all our marketing partners, our fabulous team and our loyal subscribers. Rose compliments of Alexandra Farms Kindest Regards, Jules Lewis Gibson President & Creative Director Florists' Review Media Group

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