Business
46
February | 2022
ere's something that fl orists around the world are
loving: Because the pandemic has unexpectedly
created so much work, fl orists are getting to pick and
choose which weddings they want to participate in,
giving them leverage unlike any time before.
According to a study conducted by Florists' Review
and Flowerpowerdaily, fl orists are saying "no" to wedding
work, with 30 percent saying they are turning down
as much as 20 percent of wedding requests while 70
percent are turning down 10 percent of requests.
Theresa Colucci, AIFD, CFD, PFCI, who owns
Meadowscent in Gardiner, N.Y., and whose work has been
displayed at the Philadelphia Flower Show, already has
25 weddings booked this year and is declining others
with red fl ags for diffi cult clients. "When I'm pricing a
wedding, I can now price to my standards because it's my
reputation," she says. "Florists will tell me how brides will
bring a Pinterest or Brides magazine article about a $600
garland down a wedding table, and that's not realistic.
Even greenery is expensive now. If it's not going to be
The Weddings Boom
Gives Floris Choices
e pandemic has changed the way many fl oral designers and fl ower shop owners are doing business.
By Jill Brooke, founder FlowerPowerDaily.com
Leatal Cohen, Pic and Petal
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