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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 31 While there are some prom-goers who go for alternative couture, the majority choose dress styles that are somewhat traditional, but they have to a fresh and modern fl air. ADASA reports that styles for prom 2022 run the gamut, from fl irty short dresses and classic long gowns to dresses with high-low hemlines; from chic and even sexy (yes, sexy!) to demure and romantic; from strapless and off -the-shoulder gowns to long-sleeved dresses; and from two-piece outfi ts to dresses with pockets. ese are not your grandma's—or even your mom's—prom dresses! We'll also be seeing lots of lace and illusion; tons of sparkle; and bold silhouettes, such as mermaid-style gowns, ADASA notes. PROM FLOWERS Prom fl owers also have come a long way, and there are now many ways to make them creative and unique (remember, unique means one of a kind, not just unusual). is generation is all about personalization, so to capture their attention, make sure your prom designs are modern, custom and personalized—with artistic fl air. Proms are important seasonal events for fl orists that can generate needed revenue as well as an opportunity to reach new customers who, with just the right off erings and service, could be turned into future regular fl ower buyers. Make it fun and easy to order prom fl owers. How can you make selling and designing prom fl owers fun and easy? By utilizing modern and effi cient design production as well as sales techniques geared to these Gen Z customers. With the right planning and preparation, you can have a successful prom season and grow your business by instilling a love of fl owers in a new generation of consumers. Rachelle Nyswonger-Neal, AIFD, CFD, owner of Flowers by Rachelle in Chico, Calif., is celebrating her 25th year in business, and she has seen proms evolve over those many years. Flowers by Rachelle off ers amazing prom fl owers, and the staff sets up up a "corsage bar" to make the sales easier and more fun. Nyswonger-Neal encourages customers to come into the store to make their purchases so they can see all of the shop's myriad prom fl ower options. If they cannot come in person, she recommends that they send pictures of their dresses so she can create designs that complement the colors and styles. "Make a connection, and create a future customer," she says. "Over the years, I have had many brides and grooms come to me because I did their prom fl owers. Proms provide a great opportunity to create future customers and gain future sales." Flowers by Rachelle/Meet My Florist Flowers by Rachelle/Meet My Florist

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