Floral design by
Andrea Ancel, AIFD, CFD;
FTD director of design
Photos and video by
James Merri,
FTD director of production
Presented by FTD
et's face it: Many consumers today—
particularly younger shoppers—do
not consider flowers to be particularly
exciting, creative or personal gift
options for Valentine's Day. Instead, they
perceive flowers as too traditional or
mundane—and, often, not a good value
(expensive and not long lasting).
is year, change those minds by offering
floral designs that are exciting, creative,
romantic, able to be personalized—and a
great value, in terms of longevity. is floral
design idea checks all those boxes and will
Contemporary Romance
THIS ARTFUL, MODERN AND SOPHISTICATED FLOWER HEART DESIGN IS SURE TO ALTER
THE MINDSETS OF FLOWER-COMPLACENT CONSUMERS THIS VALENTINE'S DAY.
certainly generate excitement among shoppers
looking for something cool, hip, modern,
creative, romantic—and sophisticated.
Among its many positive attributes, this
design can be created in a variety of sizes,
using virtually any types of flowers—yielding
a range of price points. And it's a great way
to use all those broken flower heads, turning
potential loss and waste into profit. Finally,
because the flower stems are short, this
design will last incredibly long—and,
depending on the flowers used, can even
dry into a lasting keepsake (talk about value!).
L
Design
56
January | 2022
Watch a step-by-step
design video on at
YouTube.com/c/
FloristsReview
