AFTF 22
36
January | 2022
limerick
I
n what feels like a natural rebellion from the minimalist style,
which dominated the last half of the last decade, maximalism is
back—and in a big way. For designers who have lost their taste
for neutrals, we have good news: Trend-forward consumers will now
be requesting bolder and more color-focused looks. e Limerick
look is about challenging the conventional palette, placing colors
that feel uncomfortable together with a calculated balance, to build
a sense of depth and harmony. Mastering this look requires gaining a
comfort with complementary and triadic color harmonies. To put it
simply, this look takes from but also improves greatly upon the flower
arrangement approaches that were popular during the mid-1900s by
incorporating modern botanical materials. e creative minds who
have developed this look crafted a retro-white-picket-fence-worthy
time capsule that somehow pulls at the heartstrings of American
exceptionalism while fully embracing modern consumer habits.
For this style, prepare to lean into vintage-feeling glazed
ceramic vases and low vessels with metal pin frogs. is
look is expected to be in high demand for events with
personality and retail floral-styling clients.
Pop Culture References:
Washington, D.C.; Cottagecore;
American exceptionalism; retro;
white picket fence; home life
Fillers/Greenery: Boxwood,
fern, Ruscus
Colors: Sky Blue, Poppy Red,
Sunshine Yellow
Vessels: low compote vessels,
ceramics, vintage
"Everyone wants to express oneself now
more than ever. The pandemic has been
scary and depressing in a lot of ways, the
reaction to that, for many, is to exude the
complete opposite: joy, color, excitement!"
— Nicole Rossi; Texture Florals; Philadelphia, Pa.
Texture Florals
