hen discussing the
monumental task of
determining the 125
most exciting florists
across North America
and U.S. Territories, in celebration of Florists'
Review's 125th year in print, we knew a challenge
was ahead. Before we could start researching
florists and floral designers, we had to set some
parameters. What types of florists should we
count on our list, and how should we rate them?
More than a century ago when our magazine
started, this answer would have been simple:
We acknowledge them based on their sales
volume. However, in 2022, things aren't so simple.
Over the past 125 years, a lot has changed,
and our floral community has grown stronger,
more innovative, more diverse and even more
beautiful. e modern field of floristry is a
beautiful tapestry of many colors, with no two
threads quite like another. Long gone are the days
of business monoculture. So, we asked ourselves,
"Would we be rating florists by average customer
review, number of awards, official certifications?
Or perhaps by genre?" We also asked ourselves,
"Should we be counting only brick-and-mortar
flower shops? What about studio florists, farmer-
florists, floral educators, etc.?"
After asking these important questions, we knew
the answers. In an industry so beautifully diverse,
there could be no perfect score system, and to
leave out any category of florist because it didn't
perfectly fit into the box of what a professional
florist's business model once looked like would
be a disservice to our community. So, instead
of rating the top florists in North America, we
bring you this compendium of "125 Florists to
Be Celebrated." Counted in these ranks are
luxury event florists, historic multigeneration
flower shops, farmer-florists and more. You
will find pillars of our community, including
not only long-celebrated flower businesses but
also young entrepreneurs making a big splash.
We believe that these 125 flower businesses and
floral artists are among the best and brightest
stars in our industry in 2022.
W
Blumenhaus
by Valen
Denver, Colo.
@blumenhaus__
Extra Features and Video Online FloristsReview.com
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