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Business 70 January | 2022 E mail marketing may seem like a dinosaur to some business owners, but this incredibly underutilized form of direct marketing is still one of the most cost- effective ways to keep in touch with your customers. With email, you can reach out to clients directly at any time and on any device. is alone makes email a strong contender in the world of modern-day marketing methods. However, email has many other advantages that are often overlooked—and most important are, improperly utilized by business owners. But with a proper strategy, email can be used as an incredibly powerful tool for generating new leads and increasing conversions on your website. Every day, we are constantly bombarded with marketing, from the moment we wake up until we turn off our smartphones and fall asleep. We get so many marketing messages that we don't even pay attention to many of them except on a subconscious level. Computer algorithms are so accurate in their ability to show us relevant advertising that it is sometimes difficult to determine ads from real Stop Taking Email for Granted is underutilized form of direct marketing remains one of the most cost-effective ways to keep in touch with your customers. By Art Conforti, PFCI; Bloomerang Solutions news stories. Even though the messages are customized specifically to a person's interests, they often tend to blend in instead of standing out. Begin with a solid strategy Timing and strategy are the keys to a successful email marketing campaign. If you do not have a custom email list yet, now is always the best time to start building one. It is important to make sure that lists are detailed enough so that you can segment them for more effective results. For example, you can have separate lists by gender, demographic location, etc. Sending email blasts without a specific target in mind is like shooting arrows in the dark—you may hit something, but you're much more likely to miss your mark. Once you have your email list ready, it's time to start planning your content and timing strategy. What are you offering your customers? Is there anything new that they should know about? Make sure to send valuable content along with promotional offers so that recipients will be more likely to engage with future emails from you. And finally, always test different subject lines and email formats to see which ones generate the best results. At an average order with delivery, x2 for phoned in orders, this is equal to just over $10,000 in sales from email.

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