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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 5 MATERIALS Step by Step Floral design by Andrea Ancel, AIFD, CFD; FTD director of design Photos and video by James Merri, FTD director of production Presented by FTD et's face it: Many consumers today— particularly younger shoppers—do not consider flowers to be particularly exciting, creative or personal gift options for Valentine's Day. Instead, they perceive flowers as too traditional or mundane—and, often, not a good value (expensive and not long lasting). year, change those minds by offering designs that are exciting, creative, romantic, able to be personalized—and a value, in terms of longevity. is floral design idea checks all those boxes and will BOTANICALS ¡Dianthus barbatus (sweet William) ¡Dianthus caryophyllus (carnation) ¡Ranunculus asiaticus (Persian buttercup) ¡Scabiosa atropurpurea x caucasica 'Scoop' series (pincushion flower, scabious) ¡Astrantia major (masterwort, great masterwort) ¡Daucus carota 'Dara' STEP 1 Cut floral foam into the shape of a heart. Alternatively, choose a heart-shaped floral-foam form, most of which have mâché or plastic backings. Layer cranberries into the base of large square glass container. Do not add water; cranberries float. Thoroughly soak the floral-foam heart in properly proportioned flower nutrient solution, and place it on top of the cranberries. STEP 2 Arrange smaller blooms around the bottom of the heart (the point), to help keep the shape visible. STEP 3 Arrange larger blooms on the surface of the floral-foam heart. Layer on Astrantia, Ranunculus buds and Queen Anne's lace, for softness and dimension. Pop Hypericum berries off their stems, and sprinkle atop the surface of the design. MATERIALS (chocolate lace flower, chocolate Queen Anne's lace) ¡Hypericum androsaemum (tutsan, St. John's wort) ¡Vaccinium macrocarpon (cranberry, American cranberry) HARD GOODS ¡Large, low (shallow) square glass container ¡OASIS ® Floral Foam Maxlife Contemporary Romance THIS ARTFUL, MODERN AND SOPHISTICATED FLOWER HEART DESIGN IS SURE TO ALTER MINDSETS OF FLOWER-COMPLACENT CONSUMERS THIS VALENTINE'S DAY. certainly generate excitement among shoppers looking for something cool, hip, modern, creative, romantic—and sophisticated. Among its many positive attributes, this design can be created in a variety of sizes, using virtually any types of flowers—yielding a range of price points. And it's a great way to use all those broken flower heads, turning potential loss and waste into profit. Finally, because the flower stems are short, this design will last incredibly long—and, depending on the flowers used, can even dry into a lasting keepsake (talk about value!). L Design Green Garden Tablescape 54 Contemporary Romance 56 Signature Style 58 departments Business 22 Ways to Improve Your Business in 2022 64 Stopping Taking Email for Granted 70 56 58 64 $11.95 Celebrating 125 years and 125 florists AMERICAN FLORAL trends FORECAST 2022 J A N UA RY 2 0 2 2 | VO L . 2 1 3 , N O . 1 Florists' Review Celebrating 125 years F LO R I S T S R E V I E W. C O M On Our Cover Floral design by Valen Ibarra; Photography by Dawn.and.Dusk

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