AFTF 22
40
January | 2022
metaparody
T
his look is about futurism, what is new and what defies routine
expectations. Heavily influenced by the spirit of digital nostalgia,
the Metaparody look borrows from both Vaporwave culture of
the early 2010s and the Memphis design group, which rose to prominence
in the 1980s, also favoring color palettes of that era. At its very core,
this emerging look is where contemporary art fuses with natural form.
In contrast to some of the other looks we are highlighting for 2022,
Metaparody embraces foliage bringing the love of the leaf centerstage,
embellishing greenery with glossy color enhancement and bespoke
surrealist art work. Expect to see checker print, ombres and artfully
patterned custom-enhanced arrangements paired with "under-spoken"
handmade-looking vessels. As the first wave of Gen-Z (25 and younger
this year) florists and consumers begin to emerge as a major cultural
force, this look is sure to continue gaining favor in influential markets.
Pop Culture References:
Vaporwave aesthetic, urban,
TikTok, carefree, ode to 1980s
contemporary, Beetlejuice, MoMA,
Los Angeles, Brooklyn, Gen Z
Fillers/Greenery: Color-enhanced
palms and Monstera leaves
Colors: Primary Blue, Neon Pink,
Butter Yellow
Vessels: Glass
Melrose International Wildfolk Studio, Wife NYC
