AFTF 22
28
January | 2022
utopia
T
his look is about futurism, what is new and what defies routine
expectations. Utopia exudes luxury ; it is about leaning into the
raw power of flowers to communicate in a concentrated and
focused way. Among the leading industry trend setters surveyed by
Florists' Review, top designers overwhelmingly agreed monochromatic
floral design is a trend on the rise and at the brink of blowing up. To
harness the power of this trend, we recommend thinking deeply about
the language of flowers and what the symbology of each flower is.
What is its scent? How does color make the viewer feel? is look can
be achieved with multiple flowers or foliage in tints, tones and shades
of the same hue or by practicing a great deal of intention, skillfully
arranging a single type of a flower in a chosen hue (monobotanical).
When arranging for this trend, it is important to connect with a feeling
of flower-first luxury, allowing details such as accent/filler flowers,
greenery and vessel to fade deeply into the background. It seems quite
fitting as we ring in the " Year of the Tiger" that the top colors for the
trend should convey power. Lean into statement-making flowers
like Anthurium and long-stemmed roses in hues of golden
yellow, glossy red and clean white.
Pop Culture References:
James Bond, luxury shopping, the
Kardashians, Dubai, Shanghai, Sydney,
Lunar New Year (Year of the Tiger)
Fillers/Greenery: Sparse use of
accent/filler flowers and greenery,
unless adapted to monochromatic
design such as color-enhanced
tropicals or bleached white foliage.
This look is about luxe.
Colors: White, Red, Gold
Vessels: Glass
OASIS
®
Bubble Ball, 45-00802
"To me, the monochromatic look's strength
lies in it's frontal impact—it is amazingly
easy for the eyes to digest. One color
doesn't mean boring. You can go deep
to bring varieties within that one color
by playing with tints, tones and shades;
shapes; and textures."
— Maxime Vialade; Écorce Flowers; Vancouver, B.C., Canada
