Presenting

FR- January 2022 - 125th Anniversary

Florists' Review Media Group has served the global floral in study for over 124 years.

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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 11 ASCFG members grow their fl owers sustainably, in cooperation with and responsibility to the environment. ey're grown close to home, giving consumers both that just-cut freshness not always found in fl ower stores and the assurance that their dollars are going to support their local economies. And because they're cut close to the time of purchase, the fl owers will last much longer than those bought in traditional wholesale outlets. You'll feel good purchasing with the help of LocalFlowers. org. You'll get to know your producers and will form long- lasting collaborations with them. You'll see fi rsthand their pride in their products. You'll know that the grower is in charge, deciding what to produce, incorporating his or her knowledge of local growing conditions, and experimenting with new varieties. Ultimately, you can be assured that LocalFlowers.org fl owers are not grown to fi t into a box. Instead, like each customer, they're allowed to express their identities— in stem length, in color and in fragrance. With 2,500 growers in all 50 states and Canada, variety is assured. Visit LocalFlowers.org where you can learn more about the benefi ts of locally produced fl owers, read up on cut fl ower care, meet local growers and fi nd what your local growers are harvesting. Be sure to tell your grower you found him or her through LocalFlowers.org. LocalFlowers.org is an easy-to-use website brought to you by the Association of Specialty Cut Flower Growers (ASCFG), a nonprofi t trade association dedicated to uniting and educating growers of cut fl owers. Searchable by city or ZIP code, LocalFlowers.org allows customers with fl oral needs of all sizes to easily fi nd and purchase directly from ASCFG members. Wh Bu Loca Flower?

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