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R E A D O N L I N E
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• Where do you need further education and/or experience?
• What costs you time and/or money?
Opportunities: For this quadrant, think about
the external conditions that will help you achieve
your objectives. Questions to consider :
• What business goals are you currently working toward?
• How can you do more business with your existing
customers or clients?
• How can you use technology to enhance your business?
• Are there new target audiences you have potential to reach?
• Are there related products and services that could
provide an opportunity for your business?
reats: For this quadrant, think about
the external conditions that could damage
your business's performance. Questions to consider :
• What obstacles do you face?
• What are the strengths of your biggest competitors?
• What are your competitors doing that you're not?
• What's going on with the economy?
• What's going on in the industry?
