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December | 2021
welcome
A
s the year comes to an end, it's the perfect time to review
your business foundations to assure maximum profitability.
While we strive to show you cutting-edge designs in every
issue, your business will succeed only if you have a strong business acumen. To help you assess
your profitability, we have an in-depth article, "Goals for 2022," which will walk you through every aspect of your
business to assure you are streamlined and focused on profit. To better manage your time, we offer "Five Steps for
Time Management Success." After all, time is money, and managing your time properly will save you dollars. Also,
in our "Add-ons Add Up to Profits" article, we show you the importance of upselling to increase your ticket sales
and overall holiday profits.
At Florists' Review, we've enjoyed tremendous growth this year on our social media platforms. On Instagram
alone, we have seen 33 percent growth in the past eight months to bring our industry following to 60,000+ and
readership over 250,000 a month. In our "Top 10 Social Stars" article, we showcase some of the most talked-about
and shared posts from throughout 2021.
Speaking of winners, we also have some extraordinary arrangements to share from our Valentine's Day contest,
with lots of inspiring ideas for the upcoming season of love.
Looking back over 2021, I am humbled and inspired by the strides we've made and the content we were
able to provide to our dedicated audience. I am eternally gratefully to Nita, David, Tonneli, Jeffrey, Jill
and all of our contributing writers, marketing partners—and especially our subscribers,
who have made it all possible. Cheers to a fantastic year and an even better 2022!
Kindest Regards,
Jules Lewis Gibson
President & Creative Director
Florists' Review Media Group
Rose compliments of Alexandra Farms
