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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 49 1. Reduce Business Expenses Take an audit to discover areas where you can reduce expenses by using technology, cutting debt and/or changing parts of your operation. Take a good look at expenses to make sure that everything you pay for offers worthwhile benefits for your business. 2. Ramp Up Productivity Boosting productivity in your business will directly impact your bottom line. Achieve this by eliminating distractions during the workday, adhering to schedules and improving the way you use business tools such as email. Also look into incorporating productivity apps or software tools to help you price weddings. 3. Provide Exceptional Customer Service Establishing unparalleled customer service will greatly benefit your bottom line. e most cost- effective customer is the one you already have. Set a goal that focuses on making your customer service processes exceptional and handling customer complaints more effectively, and incorporate customer service into your social media practices. And don't forget the power of asking customers for reviews and feedback to identify what your business can do better. 4. Conduct a Marketing Audit Make sure your money is working for you. Conduct a thorough marketing audit to improve the effectiveness of your advertising investment. Establish the marketing channels you are using to promote your business, and measure the level of success of each one. 5. Increase Website Traffic More website traffic usually increases your bottom line. Create a plan to ramp up your content marketing strategy, review your keyword search relevance, write guest posts for local magazines and newspapers, be active on social media, use advertising to push website traffic and send email newsletters using a service such as Mailchimp. 6. Add to Your Product Line One way to give your business new life is by adding new product lines. Consider the feedback you've received from customers and their buying behavior to get you started on this goal. Consider cost-effective add-ons that you can add to your inventory such as candles, cards, plush, candy and décor accents. 7. Create a New Employee- incentive Program Motivating your employees to work hard in your business can be a challenge. Adding bonuses for making add-on sales can improve not only your bottom line but also employee morale. And remember, not all benefits have to be monetary ; an afternoon off can mean a lot to an employee. 8. Find New Networking Opportunities If you are not actively networking in your business, set a goal this year that gets you in front of more people and expands your business network. Find opportunities to share your expertise by speaking at the events of business organizations, garden clubs, churches and more.

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