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R E A D O N L I N E
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season. ey all usually add something
new every year to refresh, update or
change their looks a bit."
Cindy Anderson, AIFD, CFD, PFCI, a
freelance floral designer and educator
in Colorado Springs, Colo., does
amazing holiday décor for a variety
of clients, including wealthy, often
high-profile clients with over-the-top
homes in the tony ski resort of Aspen.
"ese are clients of Aspen Branch
Design, and I freelance for them and
do the work," she says.
When Anderson meets with the clients,
she discusses style and colors, among
other needs and requirements. "ese
differ from year to year," she explains.
"Fees include a refurbish or restyle
every year. We often reuse as much
product as possible, but we update
it. Clients include hotels; restaurants;
retail stores; art galleries; and home
owners, many of who are in town only
for the holidays." Aspen Branch Design
also stores the holiday décor for most
of its clients, Anderson adds.
Offering your clients a storage option—
for a fee, of course—is a great add-
on service and revenue-generating
opportunity. In addition to providing
additional revenue, this service
typically locks in the orders for the
following year. It also gives you the
availability to refresh permanent
botanicals during the slower months
of summer. If you have the space or
can obtain some secure storage space
for a reasonable price, be sure to offer
clients a storage option.
Creating beautiful holiday décor
enables clients to enjoy the season
free from the stress and worry of
installation, takedown and storage.
And most companies and individuals
who want someone else to handle all
of these things for them are willing
to pay handsomely for the service.
If you're not already offering these
services, consider them for next year.
And start small, perhaps with only two
or three clients your first year. You'll
have plenty of time before Christmas
2022 to investigate staffing and space
requirements and to promote these
new services and prospect for clients.
