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Business 56 December | 2021 and intriguing as possible to customers. But rarely do we give our websites the same care and focus. Great customer service is something we should all strive for, and that should extend to every customer—whether he or she visits your store in person or orders by phone or online. at means that your website should be user- friendly and up to date featuring all the products you currently offer. Your staff should be familiar with every item featured on your website and be able to help anyone who needs online assistance. In addition to offering a variety of price points, it is important that your site has plenty of options for add-ons and upgrades that are easily accessible to every customer. Many customers are familiar with add-on options, but they may not know specific details about each one—so make it easy for them by giving them all the info they'll need to make a decision and place an order! Never paint yourself into a corner. People say "e sky's the limit," so don't set a lower one of your own. Here's an example. An arrangement with a fixed price, with no option to make it bigger, even if the customer wishes to, limits your profitability. e image below invites customers to spend a more realistic amount, with room for more. Every item available for sale on your website should have at least one add-on option available to customers. Every flower shop should have balloons, chocolates and plush toys available year-round, and the holidays are the perfect time to add more seasonal items including candles, cards, gift baskets, gift cards (to your store) and more. Opportunities: e more you give, the more you' ll get. 'Tis the season of opportunity, so the more opportunities you provide for your customers to spend more money— and for your employees to make more money—means the more favorable sales results you will get. Bonuses work when utilized properly. Here are two things you should do now: 1. Make sure your website is updated with add-on options to increase the likelihood of customers purchasing more. 2. Offer sales incentives throughout the holidays—for both employees and customers—to keep everyone motivated! And never lose sight of why you are doing all this in the first place: e opportunity to make a sale always outweighs any costs associated with them, so don't constrain yourself or your business by limiting your own opportunities to add holiday profit. Upsale and Add-on Website Example

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