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R E A D O N L I N E
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TO CREATE YOUR OWN FIVE-STEP PLAN,
USE THIS WORKSHEET.
STEP 5
Finally, determine where you will be
posting your newly planned content
and how often. While I recommend
keeping as many social media profiles
active as possible, it is not necessary
to give all the same attention. Here
are my suggestions for the ideal
frequency to post to each platform.
HOW OFTEN TO UPDATE
EACH BUSINESS PROFILE
Facebook
Up to twice a day
Instagram
Four or five days a week
TikTok
Up to three times a day
Google My Business
No less than once a week
Yelp
Once a month
To stay on schedule with posting to
your targeted apps, I recommend
either a) making calendar reminders
on your smart device, setting dates
up to a month in advance, or b) using
a social media scheduling software,
which can give you the ability to
bulk-create posts, tailor them to
each social media platform and
schedule in advance for auto posting.
Before committing to a social media
scheduling software, first try one of
the free beginner-level options, to
decide if it is right for you. Examples
of software options with free services
for small businesses include Later
(later.com), Buffer (buffer.com)
and Hootsuite (hootsuite.com).
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Check the social media apps you would like to post to:
❑ Facebook
❑ Instagram
❑ Twitter
❑ Google My Business
❑ TikTok
❑ LinkedIn
❑ Pinterest
❑ Clubhouse
❑ Yelp
❑ YouTube
❑ WeddingWire
R E A D O N L I N E
Write your "pillars" here, with ideas for posts topics below them.
Pillar 1 Whats New (example)
Pillar 3
Pillar 5
Pillar 7
Pillar 9
Hashtag Ideas
Community Partners/
Customers to Tag
Locations to Post from
Pillar 2
Pillar 4
Pillar 6
Pillar 8
Thanksgiv ing Ce nterpieces
Fall B ouquet Subscriptions
H ouseplants in Tre ndy P ots
