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Feature 28 November | 2021 Timing is everything when it comes to performing a themed workshop. For the autumn season, a theme relating to Halloween or anksgiving might be the ticket. How about a Christmas theme or a Valentine's Day theme? Oh, and there's also spring, Easter and Mother's Day! For Mother's Day, for example, dads or grandparents could bring in the kids to create fl oral gifts for mom, which will surely be talked about for years! e only limit for creating customer interest and engagement is your imagination. Next, you need to set a date that will be convenient to both yourself and potential attendees. Off ering a Mother's Day fl oral design workshop on a Friday night may work well for you, but it might not work well for the youngsters who have earlier bedtimes. en, you need to get the word out about the event. Yes, you could train your staff to talk up the event with customers and hand out event fl iers both inside and outside of the shop. But we are also a social media driven society. If you don't have a decent social media presence via Instagram, Facebook, Twitter, etc., or have a lively website, you need to create one immediately. Florists' Review has created many informative articles on how to utilize social media to your advantage (visit FloristsReview.com)—including one in this issue. Get the word out about your workshop—and do it often and with inventive nonrepeating messaging. Tips om Flower Workshop Pros For your edifi cation about fl ower design workshops, we reached out to three fl oral design professionals from across the country, to get their best tips, tricks and advice. Stems Brooklyn | Brooklyn, N.Y. In 2013, Suzanna Cameron took over what she describes as a tiny, darkly lit speakeasy bar in Brooklyn, N.Y., and turned it into the sparkling warehouse-style studio and retail shop that is Stems Brooklyn. Following a sustainable fl oristry plan, the charming Cameron says that workshops have been a focal point of her business since it opened. "Because Stems was originally opened inside of a speakeasy whiskey bar in south Brooklyn, we started doing workshops with a cozy beverage," Cameron states, adding that customers initiated it. " e idea came about when folks started asking us about fl oral design and wanting to learn more." Cameron believes that fl owers make people happy, and workshops are one way she can share her love of fl owers with her local community. "I wanted to create workshops for everyday fl ower lovers rather than workshops geared toward professionals," she notes. "And, workshops The design of the actual workshop is up to you, but here are some other things to consider: LOCATION: In shop, rented space, public space, online __________________________________ REFRESHMENTS: Provided or BYO __________________________________ PHOTOGRAPHY: To be used for your website and social media accounts, as well as for the attendees __________________________________ WORKSTATION SETUP: What type and spacing __________________________________ COVID-19 PROTOCOLS, where applicable __________________________________ BUDGET CREATION: Include your and your employees' time, travel, product, ancillary materials and/or rent __________________________________ FEES: Cover your costs, and derive a profi t __________________________________ LENGTH OF THE EVENT, including breaks __________________________________ THANK-YOU NOTES to be sent at conclusion to attendees, with photos __________________________________

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