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R E A D O N L I N E
25
WEDDINGS
While your storefront may focus on a particular
style, have many options in your repertoire. Like
Picasso, you can go abstract, but remind people
you started out knowing classical design, too.
It's always a merging of styles with any bride—
and their mothers, who often are also decision
makers. Any great florist must be part creative,
part psychologist. Read the minds of your clients,
and you will have great success. A picture of one
arch may appeal to the bride and another to the
mother. Or always have a wild one, a classic one,
a boho-chic example, and they will be launching
pads for both creativity—and sales.
Last, but not least, use arches and installations
as a form of enjoyment to stretch your own
creativity. ey are so fun to design!
Clockwise: @vertuanifiori; @flowerdisco_; Alyssa Ryan
