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workshops once a month, and I
do advanced series a couple times
a year, each in a destination location.
What happens when weddings come back?
Are you going to take 45 weddings a year
again, or what's your plan?
My business model was an 80/20 model
where I also had an everyday retail store,
so I do sell everyday flowers from my
studio, and we also have corporate
accounts and weeklies.
Before COVID, it was about 80 percent
or more weddings and about 20 percent
or less retail everyday flowers. I have now
restructured everything, so now I'm in
thirds: one-third education, one-third
weddings and one-third retail, which
is working beautifully. I now cap my
weddings at 15 a year, so I'm choosy.
I choose weddings that are either creatively
stimulating or are at venues that we're
familiar with where
we get to do cool and
fun things. I just try to
make sure that it's
a great fit with the
client.
How do you feel
about competition
in the industry?
I'm all about
community over
competition. ere is
work for everyone.
We're in a saturated
market here. e
cutthroat thing is not
for me; I'm not
about that. I try to
encourage other
florists to just charge
the right amount of
money, especially at
workshops, so that
everybody can eat.
