Feature
24
November | 2021
PARTIES THAT ARE
NOT WEDDINGS
Start off ering arches as an add-ons: " Yes, we
can give you that beautiful bouquet for the
table, but have you thought of a beautiful
place to take pictures for guests to remember
the party? Your fi replace, your door entrance,
the corner of a living room?"
e Bedford Flower Shoppe's Lauren and
Anthony Chillemi, who count Blake Lively
and Ryan Reynolds as their many fans and
clients, price their arches quite reasonably.
"We have found that arches are the best
marketing tool because people not only
post Instagrams from there to their friends
but also will often tag the fl orist too," says
Anthony. Of course, you can also ask to
keep a business card nearby.
The ladies of
Fleurs de Villes
@thefl oralescape
