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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 63 UPLOAD YOUR AVAILABLE PRODUCT LIBRARY. Feel free to get creative here. Showcase items your customers desire including gift cards, design consultations and fl ower arrangements. You can do this manually through the "Facebook Business Manager" tool, or use a third-party certifi ed ecommerce platform partner such as Shopify, which will optimize the shopping experience you provide. VERIFICATION IS A MUST. Once you have uploaded your catalog of inventory, the next step is to verify your shop. This step can take a few days, but sometimes it will go faster. To do this, go into "Profi le" and select "Settings" from the main menu. Next choose "Sign Up for Shopping," and then follow the instructions in-app to submit your account for review. TURN ON "SHOPPING." After your account has been verifi ed, it is time to turn on "Shopping." Return to your "Settings" section, click on "Business" and then click on "Shopping." Select the "Product Catalog" you want to publish, then click on "Done." Your profi le will now have a live shopping tab. Anytime customers visit, they can make purchases without leaving the safety of their app. TAG ITEMS IN YOUR POSTS. If you are looking to make direct purchases even more straightforward for customers, product tagging in your posts is a must. To tag items for sale in your next Instagram post, start by sharing a photo, as usual. Tap "Add Photo," add a caption with a direct call to action, and tap on "Tag Products" (this will be new). Tap on your photo, search for an applicable shop item and select that product. Finally, hit "Done" to publish your post. TURN ON "SHOPPING." After your account has been verifi ed, it is time to turn on "Shopping." Return to your "Settings" section, click on "Business" and then click on "Shopping." Select the "Product Catalog" you want to publish, then click on "Done." Your profi le will now have a live shopping tab. Anytime customers visit, they can make purchases without TAG ITEMS IN YOUR POSTS. If you are looking to make direct purchases even more straightforward for customers, product tagging in your posts is a must. To tag items for sale in your next Instagram post, start by sharing a photo, as usual. Tap "Add Photo," add a caption with a direct call to action, and tap on "Tag Products" (this will be new). Tap on your photo, search for an applicable shop item and select that product. Finally, hit "Done" to publish your post. on "Shopping." Return to your "Settings" section, click on "Business" and then click on "Shopping." Select the "Product Catalog" you want to publish, then click on "Done." Your profi le will now have a live shopping tab. Anytime customers visit, they can make purchases without TAG ITEMS IN YOUR POSTS. If you are looking to make direct purchases even more straightforward for customers, product tagging in your posts is a must. To tag items for sale in your next Instagram post, start by sharing a photo, as usual. Tap "Add Photo," add a caption with a direct call to action, and tap on "Tag Products" (this will be new). Tap on your photo, SHOPPING IN "INSTAGRAM STORIES." You will also have the opportunity to enable shopping thorough your "Instagram Stories." Open "Instagram Stories," and begin drafting a story as usual with either photos or a video. Before publishing, tap the "Sticker" icon in the top right corner of your screen. Select the product sticker, followed by the item from your inventory that you want to share. Relocate the product sticker to where you would like it to appear in frame. You can also change tthe text color of the product sticker by tapping the sticker. Just like that, you're ready to join the small-business revolution. With" Instagram Shopping," you will now be tapped directly into the trusted space of 500 million daily Instagram users. By reducing the number of steps between brand awareness and opportunity to purchase, you can create an enviable conversion rate. From follower to customer, you just unlocked a whole new way to retail.

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