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R E A D O N L I N E
49
D
ía de los Muertos ("Day of
the Dead") is a traditional
family-centric Mexican
"holiday" that unfolds over
two days, beginning at 12 a.m.
(midnight) on Nov. 1. During these
celebrations, families welcome
back the souls of their deceased
relatives for a brief reunion that
includes food, drink and festivity.
Often mistakenly associated with
Halloween, Día de los Muertos
is actually associated with the
Catholic celebrations of All Saints'
Day and All Souls' Day. Nov. 1 is
Día de los Inocentes ("Day of the
Children" and All Saints' Day), and
November 2 is Día de los Muertos
and All Souls' Day. According to
tradition, the gates of heaven open
at 12 a.m. (midnight) on Nov. 1 to
enable the spirits of children to
rejoin their families for 24 hours;
the spirits of adults can do the
same on Nov. 2.
DAY
of the
DEAD
florals
Celebrating Día de los Muertos—"Day of the Dead"—provides an opportunity to reach out
to a new base of clients and create a new revenue stream for your flower shop.
By Tonneli Grüetter
