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Florists' Review - October 2021

Florists' Review Media Group has served the global floral in study for over 124 years.

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Design 30 October | 2021 To create a great tablescape, you must ensure that all the elements on the table complement each other. All décor details, including fl orals, props, china, linens and silverware, are a part of this process. Your choice of colors in the fl owers can bring out the colors in the china or linens, for example. Napkin adornments are also a must—something simple on each napkin can help tie the whole experience together. Remember to incorporate the elements of fl oral design into each masterpiece—line, color, form, space, pattern, fragrance, size and texture. Leatal Cohen, owner of Pic and Petal in Brooklyn, N.Y., is a master of designing tablescapes that bring to life an event's theme or motif. "When we create tablescapes, we work with a theme or motif, and tablescapes allow us greater opportunities to be creative and curate a cohesive look, to create memorable fl oral sensory experiences for the event guests," she says. "We frequently incorporate accessories with the fl owers, like fruits, herbs and candles so that the table has a lot of dimension, fragrance and texture. Mood boards are also a must!" Cohen remarks. At Pic and Petal, the farm-to-table theme is among the designers' favorites to create. "We love incorporating food into tablescapes, so we love to design farm-to-table/market- themed tablescapes," Cohen shares. Taylor Ferry, director of sales at Robertson's Flowers & Events in Philadelphia, Pa. (and a fi fth- generation Robertson), says that tablescapes have been growing in popularity among Robertson's exclusive clientele for a few years. "Everyone wants those 'Instagrammable' moments, and we can create those with thoughtfully curated, themed botanical tablescapes" he says. At Robertson's, the tablescape trend started with weddings and farm-to-table looks, but Ferry says the have evolved to be much more than that; today, Robertson's designers create tablescapes in all themes and motifs and for all types of events Leatal Cohen, Pic and Petal Regina Gust, Regina Gust Designs

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