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aintaining a healthy Instagram presence has become
a key ingredient in the path to success for many fl oral
businesses. From growers and wholesalers to retail
fl orists and their loyal customers, one doesn't have to
go far to locate a business that has directly benefi ted from
this visually powerful platform.
When a grower shares its newest varieties of cut fl owers
through social media, it excites us. When a wholesaler shares
a long-awaited out-of-stock item that has returned, it brings
us in to purchase. When we as fl orists share our latest
arrangements, it brings in valued customers. When those
same customers share photos of their treasured new blooms,
it inspires their friends to become fl oral consumers, too.
While some apps such as Pinterest and Facebook have always
made it easy to click directly through a link for purchase
opportunities, they have lacked certain key demographics,
which has made Instagram an ideal platform to reach fl oral
consumers. Despite its choice to deny users the ability to click
links within captions, Instagram remains a leading destination
for consumer research. More than 80 percent of Instagram
users report they have made purchase decisions based on
items they discovered while using the app.
In 2020, Facebook, the owner of Instagram, announced a fully
redesigned shopping experience powered by "Facebook Pay"
(pay.facebook.com), which has opened up millions of users
to improved shopping experiences. is change resulted in
huge increases in consumer in-app shopping. Instagram now
reports more than 130 million in-app transactions happen
each month—that's more than 4 million purchases per day!
M
QUICK AND EASY TIPS
FOR SETTING UP
"INSTAGRAM SHOPPING"
FOR YOUR BUSINESS
