How was your fi rst makeover
experience?
I loved being involved and revitalizing the
look of Roth Florist. The streamlined fi nish
has created better traffi c patterns and
allowed for a greater appreciation of the
merchandise, which they have a lot of!
It was fun to color block and create
destinations for the eyes. We essentially
chose one room to display the antiques
and another room for the fresh fl owers and
plants. Keith's choice of fi xtures was perfect.
Ian Prosser, AIFD, CFD, AAF, PFCI, NDSF
FTD EDUCATION TEAM AND LEAD ON-SITE DESIGNER
What kind of challenges did you
face on site?
The store had lots of large pieces of furniture
that we were continually moving to make
room for other things because the space was
on the smaller side. We got in a workout!
We also had to reshuffl e things because
some pieces were permanently attached
to the walls, and we had work around
electrical boxes that didn't allow the
placement of items and merchandise as
Keith originally planned. Flexibility on site
is key for the makeover!
What type of feedback did you
receive from the fl orist and any
customers that came in when
you were there?
Stephen Clawson and his wife, Patty, were
thrilled with the transformation and how
it all came together to create a new and
improved streamlined look. We found lots
of great items in storage and incorporated
them into the displays, and they loved that
we created separate shopping areas.
Stephen's biggest concern was that we
would remove a lot of the larger antique
pieces. I assured him that we weren't there
to change the look of his business but,
instead, to improve it.
By the end, the window displays had
people stopping and taking photos,
which is always a great sign.
AFTER
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