Business
56
October | 2021
ONE-HUNDRED-TWENTY-SIX-YEAR-OLD
ROTH FLORIST, IN LAFAYETTE, IND.,
WAS THE RECIPIENT OF FTD'S NINTH-
ANNUAL MAGICAL SHOP MAKEOVER.
FTD's 2021
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M
AK
EOVER
M
AG
I
C
"
he impact of a fl ower shop's appearance, matched
with incredible customer service, can make all the
diff erence in that shop's business success today.
at's why FTD works to bring dream showrooms
to life with its annual "Makeover Magic" contest.
Whether it's an updated store layout, new fi xtures
or innovative product displays, the winning shop each
year receives a fresh, modern makeover by visual merchandising experts.
e makeover, valued at $10,000, is intended to take the winning shop's
business to new levels.
In previous years, J. Keith White, AIFD, CFD, FTD Education Consultant
and lead visual designer, spearheaded the makeovers, from concept to
execution. is year, however, because of constraints with COVID and
other commitments, White planned the renovation, and FTD Education
Consultant Ian Prosser, AIFD, CFD, AAF, PFCI, NDSF, oversaw the
on-site execution of the remodel, which occurred in August, making
White's vision a reality.
Read on to discover more about the makeover of this year's winning
shop, Roth Florist, which was founded in 1895 and has been a member
of FTD for an astounding 101 years.
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