6
october | 2021
welcome
A
s we all prepare for a busy holiday season, there is admittedly
a bit of anxiety in the air. With all of the upheavals of the last
couple of years, it's realistic to worry a bit about how it will all
shake out. Supply-chain issues continue, and climate-related problems
persist, but all we can do is do our best for our customers. Impress on
your colleagues the importance of going the extra mile and doing it
with gracious kindess. In the end, those of us who are still standing will
be the ones to usher in a new revival in the coming years.
To help you on your fl oral journey, we have some interesting articles
to help boost your bottom line. We showcase how balloons and gift
baskets can increase your profi tability while also showing you some
of the innovative ways designers are reimagining sympathy, and
presenting a fl orist's guide to lilies. By embracing new untapped markets, Day of the Dead could bring
in new clientele for you. And, loyalty programs and Instagram shopping could be a big boost for you this
holiday.
No matter what life throws at us, I always say, "It's not falling down that matters, but how you get up." e
team here at Florists' Review is focused on innovative ways to help you thrive in style. Florists' Review is focused on innovative ways to help you thrive in style. Florists' Review
We create appreciate your support and wish you all the best!
Jules Lewis Gibson
President & Creative Director
Florists' Review Media Group
