A
mong the most traditional gift and gourmet baskets are
seasonal fruit baskets and fancier baskets with chocolates
and/or other sweet treats. Both of these types of baskets
typically arrive attractively wrapped in cellophane and ribbons,
but, arguably, they don't do much more than deliver a rather generic,
nonpersonal, one-size-fi ts-all gift.
Luckily, generic traditional styles of gift and gourmet baskets have evolved
into vastly improved gifts. e latest trends in gift baskets are all about
themes and individual personalization; in fact, off ering tailored, unique
products and shopping experiences is one of the biggest factors in
successful retailing today.
Gift Baskets
emed gift baskets provide year-round opportunities
to increase sales with upsell items.
By Brenda Silva
Gift baskets on opposite page and left, top:
Victoria Products, designed by Soulfl y Creative; North Hampton, N.H.
Left: Baby shower basket by Deysi's Flowers; Fontana, Calif.
