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Florists' Review September 21

Florists' Review Media Group has served the global floral in study for over 124 years.

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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 55 SUCCESS IS ALL IN THE DETAILS One company that understands the details of the retail f lower business is Details Flowers Software, which was founded in 2015 by Corrine Heck. The software caters to all f lower-related events, but its focus is primarily weddings. Prior to launching Details Flowers Software, which is located in Ormond Beach, Fla., Heck opened a boutique and designed for weddings in Central Florida. Even with hundreds of successful wedding designs to her credit, Heck was aware that there were business challenges—such as processes and procedures—that could be improved for florists. Improving and streamlining these challenges was the seed from which Details Flowers Software grew. According to Heck, Details allows florists to "connect directly to the industry's first-rate suppliers while designing weddings and events with ease and creating proposals that win." "Our belief is that if your proposals lack organization during the design process, how can a bride expect her flowers to be well-crafted?" Heck asserts. "e proposal is your first opportunity to create a 'wow' experience for bridal and event clients, and it should reflect how beautifully their weddings or events will come together. It should be professional, polished and perfect!" Continuing education remains key to the future success of any flower shop, and Heck is quick to point out the role it plays at Details Flowers Software. "We champion continuing education in the floral industry," she shares. "ere are so many exciting new techniques and materials that we want to keep CURATING SALES AND CUSTOMER SATISFACTION Another well-known software platform that has also found success among florists, especially those specializing in weddings and events—and even caterers and rental companies—is Curate (which began as Stemcounter), a platform initially started in a flower shop by company CEO and founder Ryan O'Neil, PFCI, and his wife, Rachael, as they "struggled to create quick proposals and accurate stem counts" in their St. Louis, Mo., retail florist business. Summarizing how Curate can enhance florists' businesses, O'Neil explains, Details users in the conversation. Some of our initiatives include partnering with top industry educators, hosting monthly tips-and-tricks webinars, offering exclusive 'master classes' with floral professionals and presenting hot topics at industry conventions." At Details, the focus on continuing education and keeping florists in the floral loop begins in house, where team members meet daily to exchange ideas based on client feedback. Viable suggestions are then explored by the development team, "and the features grow and change through a series of rigorous version tests before, eventually, we publish the changes to the platform for all of our users," Heck explains. Worksheet

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