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R E A D O N L I N E
15
Dried Wreaths
While this trend is not entirely new, it is evolving. Gone
are minimalist designs with a sparse foraged look. Wreaths
of dried botanicals now are all about saturated textures
and high density. is trend takes a maximalist approach
to dried flowers, favoring layers of fluffy bunny-tail grass,
angular tropical foliage and polychromatic waves of dried
seasonal blossoms such as strawflowers or Dahlia. New to the
evolving dried-flower wreath trend is an increased interest in
incorporating fresh elements that can be changed out with
ease. Adding a pop of fresh cut roses in concealed bud vases
or water tubes will give customers a reason to come back
frequently for new flowers.
With interest in wreaths
exploding, discover
the latest trends in this
category of floral design.
Blue Lobster Flower Farm, @bluelobsterflowerfarm
Urban Flora, @urbanflora.co
Ulrike Schreiter, @die_Kleine_gaertnerin
By Tonneli Grüetter
T
he wreath business is big. But has your business fully
tapped into this a booming niche? From easy-selling
dried wreaths to the heartfelt floral poetry of sympathy
work, we take a deep dive into what is happening in the wreath
category now. e hashtag #wreath currently has more than
2.8 million tagged photos on Instagram. ere are a lot of
people around the world who are excited about sharing and
shopping for creative fresh, permanent and dried wreaths.
In this trend report, we identify new ways to cash in on this
boom and explore inspirational trending floral artists from
around the world working in six wreath-making genres.
