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Florists' Review September 21

Florists' Review Media Group has served the global floral in study for over 124 years.

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R E A D O N L I N E 11 Paulina Nieliwocki Blue Jasmine Floral Berkeley Heights, N.J. @bluejasminefl oral Paulina Nieliwocki started her journey in fl owers while she was a high-school teacher. Falling in love with fl owers as a medium, she left teaching foreign language and opened Blue Jasmine Floral in 2014. As a fl oral designer, she loves dainty accents, color and texture. "Highlighting the nuances of nature inspires and allows designs to tell unique stories, communicate specifi c tones and elicit feelings," she remarks. About her design, Nieliwodki says: "Asymmetry and structure are at the heart of these designs. Playful pinks fl ow throughout the vignette, creating movement and a journey from piece to piece. Blue Delphinium echoes the blue in the accenting vessel and allows for a vibrant high contrast to the corals and pinks. Vintage books and a few blue accents styled among the fl oral pieces highlight the bloom hues and overall design." By Nita Robertson, AIFD, CFD Florists' Review is excited to present the fi nalists in our September "Best in Blooms" fl ower design contest. We had entries from fl oral designers from across North American and even Europe. ere were so many beautiful submissions! e four designers featured on these pages were selected as our fi nalists. ey were challenged to create an inspirational-styled composite design or vignette using gorgeous Ecuadorean roses form Alkavat Group and contemporary containers from Melrose International. Our fantastic four were asked to highlight the complex beauty of the Alkavat roses using three Melrose vessels of their choice, styled in a composite design for a public space such as a posh hotel or other commercial space. is month's design challenge was to create a styled vignette created to fi t in a posh hotel lobby or other modern commercial space. In the fl oral design world, a vignette is a collection or grouping of designs and props to create a story. "Vignette" comes from Middle French "vignete," a form of "vigne," meaning vine. In English, the word was fi rst used in the mid-18th century for a design or illustration that ran along the blank border of a page or one that marked the beginning or end of a chapter. Such designs got their name because they often looked like little vines. It wasn't until the late 19th century that the usage of vignette shifted to cover a brief literary sketch or narrative, as we commonly see it used today. For information about how you can enter future editions of the contest, visit our website at FloristsReview.com. M eet the winner and finalists in FR's f lower design contest. Sponsored by winner winner 11 Nieliwocki receives a $500 credit from Melrose International and Alkavat Group, and a feature in Florists' Review in an upcoming issue. *Be sure to watch her video tutorial. Watch a step-by-step design video on at YouTube.com/c/FloristsReview YouTube.com/c/FloristsReview Extra Features and Video Online FloristsReview.com

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