R E A D O N L I N E
11
Paulina Nieliwocki
Blue Jasmine Floral
Berkeley Heights, N.J.
@bluejasminefl oral
Paulina Nieliwocki started her journey in
fl owers while she was a high-school teacher.
Falling in love with fl owers as a medium, she
left teaching foreign language and opened
Blue Jasmine Floral in 2014. As a fl oral
designer, she loves dainty accents, color
and texture. "Highlighting the nuances of
nature inspires and allows designs to tell
unique stories, communicate specifi c tones
and elicit feelings," she remarks.
About her design, Nieliwodki says:
"Asymmetry and structure are at the heart of
these designs. Playful pinks fl ow throughout
the vignette, creating movement and a
journey from piece to piece. Blue Delphinium
echoes the blue in the accenting vessel and
allows for a vibrant high contrast to the
corals and pinks. Vintage books and a few
blue accents styled among the fl oral pieces
highlight the bloom hues and overall design."
By Nita Robertson, AIFD, CFD
Florists' Review is excited to present the fi nalists in our September
"Best in Blooms" fl ower design contest. We had entries from fl oral
designers from across North American and even Europe. ere
were so many beautiful submissions!
e four designers featured on these pages were selected as our fi nalists.
ey were challenged to create an inspirational-styled composite design
or vignette using gorgeous Ecuadorean roses form Alkavat Group and
contemporary containers from Melrose International. Our fantastic
four were asked to highlight the complex beauty of the Alkavat roses
using three Melrose vessels of their choice, styled in a composite design
for a public space such as a posh hotel or other commercial space.
is month's design challenge was to create a styled vignette created to
fi t in a posh hotel lobby or other modern commercial space. In the fl oral
design world, a vignette is a collection or grouping of designs and props
to create a story.
"Vignette" comes from Middle French "vignete," a form of "vigne,"
meaning vine. In English, the word was fi rst used in the mid-18th
century for a design or illustration that ran along the blank border of a
page or one that marked the beginning or end of a chapter. Such designs
got their name because they often looked like little vines. It wasn't until
the late 19th century that the usage of vignette shifted to cover a brief
literary sketch or narrative, as we commonly see it used today.
For information about how you can enter future editions of the contest,
visit our website at FloristsReview.com.
M eet the winner and
finalists in FR's f lower
design contest.
Sponsored by
winner winner
11
Nieliwocki receives
a $500 credit from
Melrose International
and Alkavat Group,
and a feature in
Florists' Review in
an upcoming issue.
*Be sure to watch
her video tutorial.
Watch a step-by-step design video on at
YouTube.com/c/FloristsReview YouTube.com/c/FloristsReview
Extra Features and Video Online FloristsReview.com