Business
60
September | 2021
Business
hile innovative merchandising and
distinctive displays often serve as
methods to draw consumers into
a retail shop, it's more likely that the perceived value
in a product's retail price is responsible for the fi nal
sale. As such, retailers looking to increase their sales
should consider how their products are priced and
what value their pricing strategies off er to consumers.
In addition, creative displays that feature options to
upsell complementary items, as well as off er bundled
products, can also allow retailers to move more
merchandise, as long as their pricing is presented
and perceived as the best value to consumers.
Key strategies for
pricing flowers
and floral-related
products.
By Brenda Silva
W
PRICING
The Psychology
of
