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Florists' Review September 21

Florists' Review Media Group has served the global floral in study for over 124 years.

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Business 44 September | 2021 Business F or many younger and/or recently graduated people, working in the floral industry seems like a dream career. But, as many have discovered, dreams and reality can collide—a harsh acknowledgment that the business can be quite demanding and not always the financially or emotionally rewarding work one might have thought it would be. roughout the flower industry, especially in the retail sector, high turnover rates constitute a serious problem. After working for only a short while, many younger workers quickly become disillusioned and move on to jobs that pay more and/or that might not be as demanding and require them to work holidays and weekends. Wages seem to be a primary cause of worker discontent across the U.S., in all industries. According to statistics from the Pew Research Center (PRC), a nonpartisan think tank based in Washington, D.C., between February 2020 and February 2021, employment among those earning low hourly rates in the U.S. dropped from 28.1 million workers to 24.8 million workers—a decrease of 11.7 percent. By comparison, employment among A CRISIS FOR THE FLORAL INDUSTRY By Andrew Joseph Attracting young workers to careers in the floral industry, and retaining them, is a growing problem in all sectors. What's at the root of the problem, and how do we fix it? The best way to generate freshness into the industry is to find and foster youth interest and involvement. — Dianna Nordman, AAF Executive Director Texas State Florists' Association

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