Design
44
August | 2021
If you choose not to use specialty
photography lighting, consider
photographing your designs in natural
light. Some of the best images are
captured on an overcast day with evenly
diff used sunlight. Avoid harsh midday
sunlight, which will create shadows or
patchiness that can be caused by passing
clouds. Many professional photographers
swear that the "golden hours"—the fi rst
hour of light just after dawn and the last
hour of light just before sunset—are the
best times of day to take photos outdoors.
5
IMAGE FORMAT.
When publishing your images, ensure the
maximum number of viewers will be able
to see them; save the images as .jpeg fi les.
Avoid using unusual and technical fi le
formats. Sticking to the basics will enable
even your least-tech-savvy customers to
open and enjoy images sent by you.
6
WATERMARKS.
While it might be tempting to watermark
your images so that others cannot steal
or claim your work as their own on the
internet, the drawbacks of watermarking
far outweigh the benefi ts, in most cases.
If you are looking to distinguish photos
of your design work as unmistakably
yours, consider other options such as
including yourself in the photos, designing
using a branded vessel or fi nishing your
creation with discreetly branded sticker.
Adding watermarks takes valuable time,
and they can, unfortunately, be easily
removed using photo-editing software.
Watermarking is also known to diminish
online engagement with customers,
distracting from or cheapening the
natural beauty of your design work.
Photography Surface
("Beechwood" vertical backdrop
and "All-White" horizontal surface)
from ReplicaSurfaces.com, $77 each
August | 2021
'Honey Dijon' grandifl ora/
hybrid tea roses
Photo courtesy of Grace
Rose Farm; Somis, Calif.
