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Florists' Review - August 2021

Florists' Review Media Group has served the global floral in study for over 124 years.

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Feature 18 August | 2021 Connectivity Desire and Compassion Fatigue One reason for the continued growth of plant sales, according to Lauren Alsina, content manager at e Urban Jungle, located in Mt. Dora, Fla., is "the desire for connectivity." She asserts, "ough we are more connected than ever (thanks to phones, internet, travel, etc.), we've seen a rise in isolation, as well, due to the pandemic, political polarization and access to natural spaces. Plants are a way for people to connect to nature and actively care for something. Plants are meditative and rewarding, and they are a gateway into a community where people find support and can share common interests. Plants have been shown to lower rates of depression and to increase productivity and creativity, so they make wonderful gifts with many benefits." Alsina adds, "Social jet lag is a trend we see emerging for the next few years. It is characterized by individuals feeling exhausted from keeping up with their friends on social media or doing things at different times across the globe, resulting in a lack of sleep. Also, on the rise is 'compassion fatigue,' which is characterized by physical, emotional and mental exhaustion, resulting in emotional numbness. It's a form of secondary traumatic stress, triggered by helping or wanting to help those in need." Pointing out how plant care can play an integral role in improving our daily lives, Alsina explains, "We are increasingly running ourselves dry, but plants allow us time to ourselves. Gardening and plant care are very much meditative, 'brain-off ' routines that help individuals disconnect from Andromeda District, Photography by Dorian Ash

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