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7 CAN MY CUSTOMERS USE A
HOUSE ACCOUNT ONLINE?
In the fl ower business, customers need
to be able to use house accounts, not
just credit cards. is is a critical
feature and function that all fl orist
websites must have.
8 CAN MY CUSTOMERS SPECIFY
PICK-UP OPTIONS?
Unless your customers are restricted
to "delivery-only" options, they need
to be able to specify pick-up options—
in store or curbside—and what time
they wish to pick up their orders.
Almost all major website platforms are SEO-friendly these days; the
question is, "What are you doing in terms of content development, SEO
and social media?" A website alone guarantees nothing if no one can
fi nd it online and people don't know it exists.
9 WILL SEARCH ENGINES
FIND MY WEBSITE?
10 DOES THE WEBSITE ALLOW
CUSTOMERS TO USE APPLE
PAY, AMAZON PAY, PAYPAL,
STRIPE, ETC.?
Most modem platforms (such as WordPress
and Shopify) allow almost any payment
option you can think of. If you are limiting
your customers to just traditional credit-
card payments (Visa, MasterCard and
American Express), you are, most likely,
losing a lot of orders. e world has
changed, and the payment methods
you accept should change also.
11 IS THE WEBSITE MOBILE
FRIENDLY?
If your website is not responsive, it won't
resize properly for smartphones, tablets
and laptops. is means that shoppers
using those devices will have a hard time
seeing products and placing orders on
your site. Google has a great free "Mobile-
friendly Test Tool" that will analyze your
site for mobile compatibility. Check it out
at search.google.com/test/mobile-friendly.
12 DOES THE WEBSITE HAVE LIVE
INVENTORY CAPABILITY?
ese days, most retailers need omni-
channel capability, meaning that the
inventory level shoppers see on your
website (and for each location) should
be accurate with what is showing in
your POS system. If the inventory does
not "sync" from your POS system to
your website, it creates more work
and frustration for you and your
customers. is is a critical feature
most large fl ower shops need these days.
TRY TO USE THE SAME PROCESSOR FOR YOUR WEBSITE
AND POS SYSTEM SO THAT EVERY TRANSACTION IS
ONE SETTLEMENT STATEMENT EACH DAY.
