Business
60
August | 2021
3 DO I OWN THE WEBSITE?
A lot of people are confused by this
and not sure what they own and don't
own when they sign a website contract
or subscription. If you have a WordPress
or Shopify website, that website is 100
percent under your control; you own it
and control it. If you have a subscription
website from any other third-party
vendor, the vendor owns it, and you
are just "renting" space on the vendor's
server. e vendor can change the terms
at any time and tack on transaction
fees or take a percentage of each order—
or both.
4 ARE THERE TRANSACTION FEES
ON EACH ORDER?
In some cases, some website providers
charge $2 to $5 per order or, even worse,
10 percent of each sale! is can quickly
add up to $500 to $1,000 a month more.
Be extremely careful about signing with
any provider that takes a cut of your
business! You already have to pay 2
percent to 3 percent for every credit-card
order, and you don't need to pay any
more than that—and you won't when
you own and control your own website.
5 DOES THE WEBSITE INTEGRATE
WITH MY CREDIT-CARD
PROCESSOR?
If you have to change credit-card
processors just to have a website,
you are going to create a whole
lot of accounting work on
the back end with multiple
processors. Try to use
the same processor for your
website and POS system so
that every transaction is one
settlement statement each day.
6 CAN MY CUSTOMERS
PAY THEIR BILLS
ONLINE?
If your customers cannot log
in and see all their invoices
and statements and make a
payment, you are creating
more work for yourself
on many levels. Ask the
vendor if there is omni-
channel capability.
