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Florists' Review - August 2021

Florists' Review Media Group has served the global floral in study for over 124 years.

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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 27 to the big event. " ese events always have a luncheon for the sponsors and decorators who are involved with the project," he explains. Nazira Handal, Director of Special Events & Corporate Partnerships for the Kips Bay Boys & Girls Club's Kips Bay Decorator Show House New York, Palm Beach and Dallas (which opens Friday, September 24, 2021) says 'Off ering the organizers a discounted rate for services to build this relationship is a great start." " e organizers not only handle vendors for the show house's opening events but also are asked for recommendations for corporate events throughout the run of the show house, so are in need of fl orists to tap for all of those events," Handal adds. Such events are not the place for fl orists to skimp. Often, the fl orist is given the color scheme and can then interpret the theme with his or her personal fl air. After all, where else could a local fl orist have the eyes of so many prominent decorators on their work? So that all guests know who designed the fl oral décor, fl orists should negotiate to have their business cards placed on the tables. Another idea that Mandel suggests is off ering to design a bathroom at a show house (the designers prefer to call them powder rooms). Sometimes, fl orists really jump into the role of interior designer and volunteer to design an entire room. In Michigan earlier this year, the indefatigable Liana Dabir, who was the chair of the Junior League of Detroit's Designers' Show House, helped transform the historic Charles T. Fisher Mansion (currently owned by actor Hill Harper) into a show house. Photographs by Lewis Miller

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